Monthly Archives: June 2013

10 examples of using urgency in ecommerce

Creating a sense of urgency is an increasing popular tactic used by sites to help improve conversion rates and reduce shopping cart abandonment. Urgency is generally invoked in four ways: Limited stock levels or availability. Limited time to claim discounts. Improved shipping offers. Dispatch dates. Invoking urgency is not about forcing users down the conversion… Continue Reading »

UX Brighton goes for a Spin

Last night’s UX Brighton looked at the challenges for engineers, researchers, and UX specialists in designing interfaces for the automobile industry. Two expert speakers shared their experiences designing interfaces between human and machine. The event, organised by Tom Prior, gave a fascinating insight into the latest trends in car design and UX. First up was… Continue Reading »