Take a break from all that wall-to-wall coverage of the election with our second round-up of weekly SEO news. The positive ways to use negative headlines Sherice Jacob of Search Engine Journal has just posted a blog which made me think twice about which headline I would use for this piece. Under the headline ‘Do Negative Headlines Work’ she highlighted how a negative headline can attract… Read more…

Google has made its Adwords exam tougher but promises that the new certification can prove a more practical understanding of the world of Adwords. According to the Google website, the Google AdWords Certification Program (GACP) is a training programme certificate which can demonstrate a company or individual’s proficiency in AdWords. Companies can use the qualification to help pull in extra clients impressed by their accredited… Read more…

Searching for episodes of your favourite TV series? It’s been another fast news week in the world of search engines with Google grabbing some more headlines for their latest innovations, not least of which is an enhancement to their video search engine service. The official Google Blog boasts that when you search for a favourite TV series (they used the US version of The Office… Read more…

Facebook announced at the F8 conference their vision to take on Google in social search game. The concept is to add Facebook ‘like’ buttons to your site and then your visitors ‘like’ your site and share it with their friends. This isn’t too different to the general concept and how social bookmarking works but Facebook also stores the site so they know how many people… Read more…

When investing in a new business website there are a number of considerations you need to look at. Most people who haven’t experienced developing a website forget, ignore or do not realise the complexity of certain areas until late on in the project, sometimes too late! Things you need to think about The website build – This consists of the actual code that goes into… Read more…