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Archive for January, 2009

The future of mobile phones

Just read about the new phones for 2009. This phones have built in projectors and reminded me of somthing i thought about last year. My idea was/is to use a mobile phone as a laptop, now the idea is obvious but i was thinking more along the idea of how a small mobile phone can offer a large enough keyboard and screen to replace the laptop and still be small.

Read more on the future of mobile phones

Can a Creative Agency move into SEO?

A question that has come up a bit lately and one I’ve been thinking about.

As the economy shifts further into a downturn the large creative agencies are losing their budgets to the digital agency as digital offers the ability to measure ROI. So i’ve noticed that a lot of creative agencies are investing in SEO or Search departments but it’s not as easy as that really. I mean an SEO agency has a lot of technical tools and procedures in place and require them for measurement and research. Without these important factors the Search department will be relying too heavily on others to help them and will never be able to compete with the very large search agencies.

This doesn’t mean it couldn’t work, Creative agencies have a massive advantage – they already have very large clients who trust them with large budgets, (usually a lot larger than search budgets) so will find it easier to get clients onboard, but they will need to be aware they will need to invest pretty heavily in technology to make sure they are on the cutting edge of Search and Social Media.

When i research into changes in the Google algorithms i have to use my own sites, this can be tricky as my sites are usually pretty niche so don’t tend to offer large user stats to test with. I would recommend a new agency invests in setting up and managing several useful sites that can be used for testing, as well as being good, useful sites.

Let’s see how many creative agencies begin to invest heavily in search. Not to mention large companies moving search in-house, (it’s not that easy!)

Lets get postin!

I’m sitting at home with a bit of spare time on my hands and want to get on with some more posting. It’s had work to keep up with regular posting and coming up with new and original stories, especially if you are focusing on a niche like search marketing that has loads of really good blogs already available.

So I’ve decided to try to post regularly about useful topics surround my work and life, and being that the majority of things i do impact my work then it should still be pretty relevant to search!
I’m going to try to shortern the posts so i can get them live quicker and then want to interact through the comments section of the post – hopefully resulting in a more interactive website and the ability to share questions, answers and ideas.

So any questions you got please shoot them across in either an email or a comment and I’ll/we’ll work on getting a definitive answer.

Why Twitter can help your digital marketing strategy

I don’t write much on social media marketing even though i do a lot of it. I find social media marketing strategies vary heavily dependent on your objects so one channel can be hugely successful for one product and have no effect for another but i’ve really started to get into Twitter lately and have seen a huge benefit out of using it. Not only does it have a very large SEO community to bounce ideas between but it is also a great way to mass target specific articles or content i have written.

I wrote a story on Facebook SEO links quite a while back now and knew it would be a useful post to the SEO community so i have pushed it through blog comments and social bookmark sites and generated a decent amount of traffic out of it. However it is nothing compared to what i got out of it when it got picked up on Twitter. Someone on Twitter posted a link to the story and it then got retweeted by a couple of other people, resulting in a huge peak in traffic to the site.

By writing useful content and posting a link to it on Twitter, as well as referencing the relevant group can result in more traffic than from the major search engines. So for the people that are still wondering why there is a lot of discussion around why Twitter could be the next Google there is your answer!

Google rolling out a Page Rank update

It appears Google are rolling out a PageRank update today.

This site has increased from a PR 0 to 1.

What does this mean?
Well not really a great deal but may have a small affect on rankings, but more importantly if you are like me and need an ego boast any sign from Google that i’m doing something right is a big moment in my life to finally getting some PageRank is a happy day for me!!

More examples on webmasterworld